Step 4: An overlay will appear on the right-hand side with a list of tag templates. This dashboard contains information about your visitors, the pages they visit on your site, and where they come from. Step-1: Navigate to your Google Analytics 4 account and click on ‘Admin’. You can view and transform the GA4 data before it is connected to Looker Studio. 1. Make sure you are in the correct account. You can define five calculated metrics per view (50 if you are on GA 360). Analysts have relied on the metric “Bounce Rate” to understand how well users are engaging with a website for over a decade, but Google Analytics (GA4) includes a new and improved metric for measuring user engagement called "engagement rate". It also shows the data trend for each of these metrics once you click on a. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. Active Users are one of the most important new metrics in GA4. Step-3: A new console will open like below. This takes some. Introducing Google Analytics 4 (GA4). If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Real User Monitoring Metrics is crucial in determining how effective a digital product is. Page View Per Session. You will see two tabs: “Custom dimensions” and “Custom metrics”. Note: All calculated metrics appear in the data source schema with an ‘fx’ symbol. This article is for users who want to maintain their Google Analytics 4 tags within. In the row for an existing group, click > Copy to create new. With the help of unnest and parse for dates or timestamps we can do the trick. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. You should familiarize yourself with the different metrics and dimensions. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ menu from the reporting menu. Now, GA4 integrates different engagement rates, sessions, time, and other engagement metrics that help us understand how users interact with your pages. With the help of unnest and parse for dates or timestamps we can do the trick. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. Learn how to create. In the Settings section, click Show all to see all available options. Other dimensions and metrics that you might need are a bit harder to access. The first step to setting up conversion rates in Looker Studio is to connect your GA4 property to your dashboard. Now we can divide our Add to Cart events by our Product Click events. This article helps you fix missing event-level and item-level revenue data. GA4 Explorations: Advanced GA4 Reporting. Metrics is a cloud-based accounting and consulting firm for corporations. ; Podcast: Metrics & Chill Drive predictable growth every year with lessons from proven B2B leaders. Server-Side vs Client-Side Analytics. Average engagement time is calculated by dividing the total active time of your site by the number of users. Note: unlike in Universal Analytics, you won’t find a metric labeled as “Bounce Rate” in Google Analytics 4. While GA4 has retained some built-in functionality to track events for on-site searches, there are (except for the “search term”) no search-specific dimensions populated or metrics calculated. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. For instance, if there were ten sessions in total and seven of them were engaged sessions, the bounce rate in GA4 would be 30%, calculated as follows: Bounce rate = 3 non-engaged sessions / 10 sessions = 30%. Migrate from Universal Analytics. Step-2: Click on the ‘ Explore ‘ link in your GA4 property: Step-3: Click on the ‘ Blank ‘ exploration template to create a new exploration report from scratch: Get this 70 page. Click Admin, and navigate to the view you want. Manual pageviews. Viewing the report’s native version in the platform: know where to find it and employ advanced filters as needed. We’ll review how it all works in this Explorations guide. The important thing to point out is that if you construct your own metric inside Looker Studio it’s not backward compatible. First, set up the custom dimension or metric in your property. An example of this is Returning Users which is a subset of. The ‘transaction_id’ parameter from the purchase event to identify unique purchases and avoid double-counting revenue. GA4 is giving us a new way to think about success metrics for the business and what. Average session duration in GA4 refers to the average length of engaged sessions on your website or app. Happily, this feature is still available in Google Data Studio and BigQuery. Bounce rate in GA4 measures the percentage of sessions that weren’t engaged sessions. More robust tracking out-of-the-box when enhanced events are chosen ( full list of GA4 events)Creating a sample path exploration report. Practical and useful information on all GA4 dimensions and metrics Cheat Sheet. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. Founder, OptimizeSmart. GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial;For event-level revenue data, GA4 uses the ‘value’ and ‘currency’ parameters from the purchase event to calculate event-level revenue metrics like Total revenue and Purchase revenue etc. Sessions break when campaign parameters change. Counting metrics – These are the metrics that are easily counted/totaled. You can also start with the Blank template to create a free form report, but the free form template preloads some of the data options. If you add these two metrics to our Exploration report, you will see different values. Note: In order to see the total ad revenue in your monetization reports, you would need to link your GA4 property with your Google Adsense account. #3 You can see the search console dimensions and metrics. Entrance rate is the percentage of sessions that started on a page or screen. Step-3: Now click on. Google Analytics 4 (GA4) is the latest version of Google Analytics. Creating a user lifetime report. GThe recent addition of calculated metrics to GA4’s custom definitions has further expanded the possibilities for data analysis. With the help of unnest and parse for dates or timestamps we can do the trick. Click on “Calculated Metrics” and then “Create Calculated Metric”. Behavioral Modeling. If you have many metrics in the table, you may need to scroll to the right to view the metrics. There are a couple of metrics that can make the report a lot more useful: Event count – when you add Event count as a metric, GA4 adds the ability to select specific. About the metrics. Also, with. Let us proceed now to adding calculated metrics. Then, you can scroll down to the graph that shows Average purchase revenue per user. Step 2: Connect your Google Analytics 4 account with Databox. Create a new metric with the following settings below (change the 0. Custom dimensions and metrics allow you to combine Analytics data with non-Analytics data, e. Enter a new group name and optionally a new description. Seeing important metrics: You can see how many users you have acquired through QR code scans, but GA4 also has other metrics like engaged sessions, engaged session duration, scrolls, etc. Then, modify. Introducing Google Analytics 4 (GA4). Next, in the “Data display” card, select “Custom definitions”. BigQuery considerations. Step 4: Configure join by selecting the join operator and matching dimension (s) for the join conditions, then save. Your measurement and capabilities will work just as before and you don’t need to take any action. Let us suppose that the average engagement time of 9 minutes and 30 seconds is an outlier. And a 90% scroll is so much better than a 25% scroll. bounce rates measure. To calculate the new bounce rate, subtract your engagement rate from 100%: Bounce rate = 100% − engagement rate. The total revenue does not include tax and shipping charges. GA4 introduced a new Google reporting section that provides a new toolset to run advanced analysis. For example: If you store the gender of signed-in users in a CRM system, you could combine this information with your Analytics data to see Pageviews by gender. In Admin, under Data display, click Custom definitions. Use the following guide to build an exploration that shows your customer Lifetime Value (LTV) by audience. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. In my experience, the majority of Ecommerce shops and non-Ecommerce shops with GA4 Ecommerce implemented, want to report on Conversion Rate metrics. The filters applied to these metrics often result in a more granular, value data point that is relevant within the context of the report it is included in. The total number of users will be higher than the number of active users in GA4. ago. It does not apply to GA4 BigQuery export data tables. Other times, it was under calculated by 10 minutes or more. Here, we can write a formula that will calculate our conversion rate. An event is any interaction with your website or app that you want to track. So you should not compare them. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. Name is a required field. #8 GA4 EcommerceStep-3: Click on the ‘ Link ’ button: Step-4: Click on the button ‘ Choose a BigQuery project ’: Step-5: Click on the checkbox next to the BigQuery project where you want to send your GA4 data, and then click on the ‘ Confirm ‘ button. September 18, 2023 GA4 Changes: 🔄 Rename the - App-instance ID parameter to Effective user ID and updated the description as well. Calculated metrics – Calculated metrics come as a result of calculating two or more filtered/counting. Use a reporting platform like DashThis to help you gather these key metrics in a custom report to make it easy for your clients to understand. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. A calculated metric is a data point that is generated by a calculation. In GA4, the bounce rate metric is a percentage of. Save your changes. The Google Analytics 4 data source. With the Metric Builder, you can create Custom Metrics for Data Sources by adding Dimensions, Filters, and more. Looker Studio is a powerful tool for visualizing fully custom dashboards and reports in which we can connect GA4 directly to show analytics data on different fitting charts. To start, head to the Explorations tab and create. In addition to being able to view session counts in Google Analytics, you can export your data to BigQuery so you can query your session counts through a SQL-like syntax. Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. This provides you with the flexibility to correct any mistakes or make necessary adjustments to ensure accurate data collection and analysis. Note: calculated metrics work retroactively on your data, but custom metrics don’t. First, log into Google Analytics and click the Explore tab in the left sidebar menu. The user_engagement event further enriches session measurement by adding additional session-related metrics. Step-2: Under ‘ User-defined variable ’, Click on ‘ New ’. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Over 15 years of experience in digital analytics and marketing. You can click Start over in the top right to start with a new path exploration. Just add the Numeric field ‘New Users’ as a Metric value for scorecard. Everything in GA4 is an event, designed to work cookie-less unlike UA. If you have many metrics in the table, you may need to scroll to the right to view the metrics. It refers to the regular metric of a specific chart in a report:About predictive metrics. Step 2: Click Join another table, search and select the data source. Note: You can link to only one BigQuery project at a time to a GA4 property. Now the segments are replaced by ‘Audiences’ in GA4, where you can define the conditions to filter the users. This will open the Metric Details Page for that specific Metric. The rate is equal to the number of entrances divided by the number of sessions. Calculated metric per property: 5: 50: Distinctly named events: 💻 (WEB) Unlimited 📱 (APP) 500 per. With cost-data import, you import data generated by non-Google campaigns, such as email-marketing campaigns and social-media advertising. See full list on support. GA4 metric: Definition: engaged sessions: number of engaged sessions that meets the minimum threshold defined by GA4 user in. Increased Parameter Value Character Limit for GA4 360 Customers. Save the calculated metric and add it to your analysis. The concept of custom dimensions in Google Analytics 4 is similar to the equivalent in Universal Analytics, but with broader capabilities. Active user metrics are simple, but it is important to. This can be a useful feature if you’re dealing with a European site and want to measure the gross value of sales by removing VAT. Blog Dive into all things business analytics, KPIs, and Databox. To find it, go to the Reports tab, then Monetization » Overview. Looking at just April 1 & April 2 with that same demo data, there are discrepancies of 160, 93, and -0. Use the top bar to search for “landing page” and select the option that. Step-2: Click on the ‘Blank’ template under ‘Explorations’. GA4 Calculated metrics is a feature in Google Analytics 4 that allows you to create your own metrics by combining or using mathematical operators on. If metrics are calculated, you should be able to recreate them in Looker Studio. Analytics Help. The following are the general syntax for Custom Metrics. Other dimensions and metrics that you might need are a bit harder to access. In the Property column, click Data Streams. A more comparable metric in GA4 can be found using Explorations to view Total users. · Average Engagement Time. Here’s how to create calculated metrics in Google Analytics (remember, you can set up to five in each reporting view): 1. Select the GA4 data source by clicking on the edit button. Session Timeout and Adjustment in GA4. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. scroll_count with value 1 — we’ll use this trigger to populate a custom ‘Scrolls’ metric in GA4; Add the scroll depth trigger you created and save the tag. In GA4, you can set up custom dimensions/metrics using parameters as: Calculated Metrics Unsampled data: In UA, Sampling occurs in reports where advanced segments, dimensions are used, 360 only. . Learn to track People Also Ask in GA4 (Google Analytics 4) through this step by step guide. To start with, open your GA4 Property and click Admin: . First, on the Admin panel, go to the lefthand menu and select “Engagement. Avg Page Load Time: The average amount of time (in seconds) it takes that page to load, from initiation of the pageview (e. Ingredients to insert a GA4 conversion rate and event metrics in the same chart. High-level Differences. Adding Custom Dimensions and Metrics. It displays the total number of unique users who interacted with. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. You can use the ‘ Session Conversion Rate ‘ metric as an e-commerce conversion rate metric via the exploration report. How GA4 Calculates Sessions. In Google Analytics 4, there are three User metrics: Total Users, Active Users, and New Users . User acquisition dimensions can be found here. The new feature will be available across reports, explorations, and the. Other dimensions and metrics that you might need are a bit harder to access. Analytics has a number of standard and calculated monetization metrics that are considered currency values, including: The global currency type of a property (GA4) or reporting view (UA) determines the currency in which all of these values are displayed in reports. Choose any report. Engaged sessions per user – Number of engaged sessions per. You must have set up conversions. Follow the steps below to create a user lifetime report in Google Analytics 4 (GA4). 5 Holiday Wishes for GA4; 3 Questions to Consider When Using GA4 Calculated Metrics; HIPAA Concerns with Google Analytics? Consider These Options; An Open Letter to Google Ads Advertisers; How to. Preview and transform your GA4 data. OR. The total revenue does not include tax and shipping charges. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. In other words, Users are a calculated metric, similar to engagementRate, average session duration, or pageviewsPerSession. The following table provides the definition for each of these user metrics: Metric. Remove First user medium from the ROWS area. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Image via Google Analytics. The report can help you compare key engagement metrics over time, understand which pages and screens people are visiting, and identify the features they're interacting with. Then, you will select the kind of data to use as the starting point or. * Traffic source data in GA4 export is a dangerous area. Google Analytics provides a number of session metrics, including Session, Engaged sessions, and Engaged sessions per user. In addition to being able to view session counts in Google Analytics, you can export your data to BigQuery so you can query your session counts through a SQL-like syntax. In addition, you can mark up to 30 more (50 for Google Analytics 360) app or web events as conversions. 71 (or 102%, 101%, and 99% as a percentage of the GA4 data source). Runs one of the most popular blogs in the world on digital analytics. Google Analytics 4 (GA4) recently announced a new feature, known as “Calculated Metrics” that enables users to create metrics by applying mathematical operations to existing metrics. In GA4, unique pageviews are recorded as an event called “page_view” and are automatically tracked without the need for additional code implementation. Choose “edit” or “archive”. Currently, you need to take a couple of steps before you can see this metric in the GA4 UI. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. Select the “Custom Metrics” tab and then click on the “Create custom metrics. Calculated metrics are used to perform calculations on existing metrics. The metric is then calculated as: Users who converted / Total Users x 100. Go to “Admin”. Request a trial of Metric Builder by following these steps. Summary. Dimensions Browser Where you can see session metrics. ” The bounce rate still exists in GA4, however, it’s calculated slightly differently from how it is in UA. The primary reason you can't simply sum up the Users metric in GA4 is that it's non-additive. We’ll join the two data sources on a shared dimension (eg, a date dimension), add date filters in the data blend to specify the cut-off date between UA and GA4, and use calculated fields to merge the data into single dimensions and metrics for our chart. 4. If you only need one dimension or metric, look at the -- comments in the example query. The other ‘rows’ are in fact nested fields, in most cases null values. GA4 is a Google product that collects and analyzes a company’s Web and App data in a privacy compliant manner. Make sure you are in the correct account and property. *Connecting with the Merchant Center can be fiddly. 7. From now on, however, GA4 offers two types of Conversion Rate. Two other important metrics measured in GA, bounces and bounce rates report on people leaving—but only in a specific scenario. Pageviews. Page Load Time consists of two. You will then see a data schema that may look unfamiliar to you, especially if you’ve become comfortable using UA data in Data Studio. As you can see, I already have my one Google Analytics property defined as ‘ GA4 Property 1 ’. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). Average Price = Total Revenue / Total Quantity. Click the “ Add A Field ” option. However, with the vast amount of data in Google Analytics 4 (GA4), deciding which metrics and dimensions to track can be overwhelming. The way conversions are calculated between the two platforms differ. g. BigQuery considerations. Session acquisition dimensions can be found here. The Engagement overview report is a pre-made overview report that summarizes your engagement data. Evaluate user engagement. The ‘Items revenue’ metric is calculated as item price x item quantity. In addition to session-based. Event Tracking with Google Analytics (GA) is essential for measuring actions on your website that aren’t just page loads. Because we are only dealing with pageviews and pageview-related metrics we can filter to hit type page only, which will exclude events and any other less common hit types. Click on the pencil icon on the upper rightEvent-scoped metrics vs. You can access calculated metrics in reports, explorations, and the Google Analytics Data API. Step-3: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-4: Click on the web data stream for which you want to set up form interaction tracking in GA4: Step-5: Make sure that the ‘ Enhanced Measurement ’ featured is enabled: Step-6: Click on the gear button under ‘Enhanced measurement’ to access the settings menu:GA4 makes cross-domain tracking setup much easier. 1. #8 GA4 Ecommerce9. Click on the metric for your blended data scorecard, then click Create Field. Finding bounce rate in GA4 is a little tricky. Next, select the “Calculated metrics” tab then “Create calculated metric”. In Scope, select User. Walk through the steps to create custom-calculated metrics. Click Create new channel group to start with a copy of the default group. Himanshu Sharma. While GA4 has retained some built-in functionality to track events for on-site searches, there are (except for the “search term”) no search-specific dimensions populated or metrics calculated. . This metric tracks the number of users who visited your site or app and had an engaged session (which we’ll define later on). Availability of GA4 metrics and dimensions in DataStudio, API, Explorer, Customization Reports, Audiences, RealTime, Filters, Comparisons, Subproperties. GA4 and Universal Analytics use different data models, with GA4 using an event-based model and Universal Analytics using a hit-based model. Click the red “New calculated metric” button. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics enable you to report on information about. Pageviews are calculated differently between Universal Analytics and GA4. Step-1: Make sure that your Google Ads account is linked to your GA4 property. Note: Search Console reports in GA4 do not support the time series chart. In Tags, open your Google Analytics: GA4 Configuration tag. If a report doesn’t support a condition, e. Use calculated metrics in GA4 (Google Analytics 4) to create your own metrics based on other existing metrics from your reports. Calculated fields allow you to apply calculations and other functions to your data to create new metrics and dimensions. . Hit-based metrics like pageviews and events should be more consistent. The audiences feature in GA4 allows you to segment your users based on the dimensions, metrics, and events important to your business. In your Google Analytics, select Property > View > Calculated Metrics. Defining the landing page report in GA4: Google Analytics and marketing teams have two different definitions of a ‘landing page’. In the tutorial below, learn how to add event tracking code using Google. Other dimensions and metrics that you might need are a bit harder to access. Open ‘Reports’. Make sure you are in the correct account. When you compare your average session duration metrics in GA3 to GA4, GA4 will likely have the higher. A metric is a number that is used to measure one of the characteristics of a dimension. 0. These sessions are aptly named “engaged sessions. Select Trigger Configuration → Custom. Select the report you want to customize. Click on the data stream you want to set up form tracking for: . 5 Essential UX Metrics You Need to Measure in 2023. The GA4 conversion rate metrics are not available in the standard GA4 reports. #7 GA4 Metrics. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. 3. Step 1: Click on the admin section in lower left. Try for free. In our case, we want to add a new metric. In Scope, select User. Let’s discover and unleash the potential of engagement rate in Google Analytics 4 in this in-detail guide. In Admin, under Data display, click Custom definitions. In association with one or more reporting dimensions where the metric value is qualified by selected dimension(s). These new metrics are based on “engaged sessions,” which Google has so kindly defined as: Sessions that lasted longer than 10 seconds, or had a conversion event, or had two or more screen or pageviews. Step 3: click on “+ New Calculated Metric” button. GA4 provides predictive analytics capabilities. Both also have two types of metrics: counting and calculated metrics: Counting metrics are interactions with your site that reflect the total number of the defined interaction. Since it is the fourth version, it is called GA4. Here are a few potential reasons: 1. The ‘Items revenue’ metric counts the total revenue generated from selling a particular item. The output of a calculated field can then be displayed for. Step 2: You will see. There are four formatting types available in GA4 for calculated metrics: Standard. GA4 doesn’t have calculated metrics, so you will have to do the calculations of the formula of page value. BigQuery considerations. This means that the way data is collected, processed, and reported can be different, leading to discrepancies in metrics. Click Metrics, then Add Metric, and then choose Bounce Rate. 0 License , and code samples are licensed under the Apache 2. Name your calculated field. The following core user metrics are used to define how many people visit your site or app: "Total users" is the total number of people who visited your site or app in the specified date range. TinkerLytics. This is to be expected, because active users are calculated differently by GA4 than is users. Add a dimension of ‘ event name ’. The second version of Google Analytics (GA2) is Universal Analytics. Skip to main content. Bounce rate in GA4 is calculated a little differently than it is in Universal Analytics. This is a quick and easy way to review and analyze conversion data for one specific event. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. Calculated fields give us the ability to create custom dimensions and. To create a new calculated metric in Analytics follow these steps: Sign in to Google Analytics. First, a reminder: exits are recorded when people leave a page. GA4: Conversion Rate. 2. You will have to (re)calculate them, which can require. Since we’ll track specific Google Analytics 4 eCommerce events, we’ll have to build a custom trigger. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. · Engaged sessions. . From there, click on Acquisition, followed by view user acquisition. Map custom dimensions. This was a brief introduction to an important change, just so you don’t get caught off guard. It is both used to log time (using engagement_time_msec event parameter) and it’s an event that you will see in your GA4 reports. 494 likes · 1 talking about this · 4 were here. Migrate from Universal Analytics. The three fields readily available as traffic_source. When you scroll down the ‘Queries’ report, you will see a data table just below the two graphs, which list the search console dimension named ‘Organic Google Search Query’ and the following search. Step 3: Select the dimensions and metrics or create calculated metrics as needed from each data source with or without filters. In the row for an existing group, click > Copy to create new. Now you’ll be able to see your engagement rate and all your other engagement data. GA4 (Google Analytics 4) Ecommerce. In your GA4 account, go to Admin → Custom Definitions → Click on the third Calculated metrics tab → Click on the Create calculated metric button. Exporting the report as a spreadsheet will save you time. As I’ve tried to sort out the most used dimensions and metrics already, I hope I can be of help with the following example queries. To calculate virality rate, divide a post’s number of shares by its impressions. 30 in. Click Create new channel group to start with a copy of the default group. In Admin, under Data display, click Custom definitions. In GA4, scroll depth is calculated as a 90% scroll as soon as enhanced measurement is turned on, so there's standardization across GA accounts. Your measurement and capabilities will work just as before and you don’t need to take any action. Then, select Free form from the template list to the right. 2. com. Engaged session is an important event to measure the performance. Below, we’ve included a few examples of ADR calculations for reference: Hotel 1: $11,516. Session Conversion Rate (Paid Advertising) = (200 / 5000) * 100 = 4%. While the two metrics are calculated differently, Average Engagement Time reports on what Average Session Duration was trying to touch on, but never quite got there: user. Select a web data stream. About the metrics. g. Google Analytics 4 Calculated Metrics with Examples. Step-3: A new console will open like below. It’s more meaningful, but still giving limited insights. Google Analytics 4 replaced these metrics with new “engagement” metrics. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. It may be delayed as specified by financial exchanges or our data providers. Use calculated metrics in GA4 (Google Analytics 4) to create your own metrics based on other existing metrics from your reports.